Burberry Loves Printemps
For operation London Mania, organized at le Printemps, Burberry is taking over the atrium and windows of the
department store for a unique pop-up store, with Brit style imagery–trench coats, rain…and a limited edition of 56 exclusive pieces!
It’s a great occasion for Burberry to launch the Parisian edition of Art of Trench and give tribute to the trench coat.
For this tribute, 50 Parisian personalities–including us, of course–were photographed in iconic Parisian places.
Photos are displayed in the shop and if you are a trench lover and want to follow our example,
you can be photographed with a trench in the pop-up.
Burberry Loves PRINTEMPS
August 22- October 20
Le Printemps: 64 Boulevard Haussmann, Paris
Art of the Trench is also a living document of the trench coat and the people who wear it.
The project is a collaboration between you, Burberry and some of the world's leading image makers.
... and save the Date!